Rick West = BIG DATA
Continually optimizing the use and application of Big Data, Rick West re-joins the Technology = Equality Community to introduce his latest Big Data product, Jicco. Rick West has been a member of the Tech = E Community since we originally spoke with him regarding Field Agent for episode #12. Field Agent is an application which utilizes big data to provide real-time feedback regarding retail sales. Rick joined us again for the launch of Class Check! Check out episode #29 for additional details on Class Check.
This week Rick joins us to introduce his newest innovation, Jicco, real-time market research on the go! Listen in as Rick and I explore the next chapter in his entrepreneurial journey!
Putting big data into action, Rick West is providing real-time solutions with Jicco.
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“It’s really hard to monetize something if nobody needs it!” ~Rick West
Strategy: Great minds think differently! Rick utilized targeted focus groups with future prospects and current customers to derive a new need. The focus groups allowed the Jicco team an opportunity to understand how and what Jicco needed to deliver to create a happy customer. Begin by solving a need for the market you want to serve. Then listen to your market, find the next need and begin serving again.
Wisdom: It’s important to take a step back every now and then to evaluate your entire situation. Review changes in your market and the information you have collected from existing customers and transactions. You may uncover a new strategy or challenge your market is facing that you can help solve. Why reinvent the wheel? Repurpose your knowledge, content and your data!
Tools: Jicco 
Wish: Let’s help Rick West and the Jicco team shift gears from collecting big data in retail to finding new markets and industries in need of better answers.
Reach Out Via:
www.Gojicco.com
www.FieldAgent.net
Full Transcription & TimeStamps: 00:00:00,030 --> 00:00:05,130 sometimes the most impactful data that 2 00:00:02,850 --> 00:00:07,109 you have it's coming through either your 3 00:00:05,130 --> 00:00:08,550 customer service if you look at that and 4 00:00:07,109 --> 00:00:10,260 start to monetise tart to notice the 5 00:00:08,550 --> 00:00:11,460 type of questions people are asking so 6 00:00:10,260 --> 00:00:13,380 that's kind of a starting place 7 00:00:11,460 --> 00:00:15,599 broadcasting from Boston Massachusetts 8 00:00:13,380 --> 00:00:24,480 you're listening to the technology 9 00:00:15,599 --> 00:00:26,640 equals equality podcast welcome back to 10 00:00:24,480 --> 00:00:29,220 the technology because equality podcast 11 00:00:26,640 --> 00:00:32,550 I'm your host Lori Brooks and this is 12 00:00:29,220 --> 00:00:34,710 episode 72 I have the absolute pleasure 13 00:00:32,550 --> 00:00:37,320 of welcoming serial entrepreneur of 14 00:00:34,710 --> 00:00:39,270 request back to the show we have the 15 00:00:37,320 --> 00:00:42,000 opportunity to hear all about Rick's 16 00:00:39,270 --> 00:00:43,950 entrepreneurial journey from 16 years of 17 00:00:42,000 --> 00:00:46,469 employment with Procter and Gamble to 18 00:00:43,950 --> 00:00:50,250 launching field agent back on episode 12 19 00:00:46,469 --> 00:00:52,500 he joined us again in 2015 as he 20 00:00:50,250 --> 00:00:55,949 launched his next venture class check 21 00:00:52,500 --> 00:00:58,410 listening as Rick joins us today to 22 00:00:55,949 --> 00:01:01,710 share all about his newest venture 23 00:00:58,410 --> 00:01:03,989 jicco Rick welcome back and thank you so 24 00:01:01,710 --> 00:01:06,210 much for joining us today how are you I 25 00:01:03,989 --> 00:01:09,780 am very well how are you ready 26 00:01:06,210 --> 00:01:12,570 good want our notes authors I know it 27 00:01:09,780 --> 00:01:16,650 was back in 2015 I believe when you were 28 00:01:12,570 --> 00:01:18,750 just launching class chat so it is it is 29 00:01:16,650 --> 00:01:21,479 I'm super excited to have you back on 30 00:01:18,750 --> 00:01:24,240 today tell me all about how you have 31 00:01:21,479 --> 00:01:26,310 been how it has been with juggling field 32 00:01:24,240 --> 00:01:29,009 agent and class check I'm super excited 33 00:01:26,310 --> 00:01:30,869 to jump into the story of gqo but I'd 34 00:01:29,009 --> 00:01:32,759 love for you to just catch us up as to 35 00:01:30,869 --> 00:01:34,170 how things have been yes so if you think 36 00:01:32,759 --> 00:01:36,630 about our you know natural progression 37 00:01:34,170 --> 00:01:38,310 for us it's uh it's taking that 38 00:01:36,630 --> 00:01:40,110 technology that we developed you know 39 00:01:38,310 --> 00:01:43,259 back in the day I remind people we 40 00:01:40,110 --> 00:01:44,460 started this in pre selfie days parts of 41 00:01:43,259 --> 00:01:46,560 people to imagine that there were 42 00:01:44,460 --> 00:01:48,210 actually smartphones with no 43 00:01:46,560 --> 00:01:50,040 front-facing camera but there really 44 00:01:48,210 --> 00:01:51,689 were and so if you fast forward a few 45 00:01:50,040 --> 00:01:53,880 years yeah you know we've tried a couple 46 00:01:51,689 --> 00:01:55,860 of couple of things and so so we're at 47 00:01:53,880 --> 00:01:58,259 this point today where we have this 48 00:01:55,860 --> 00:02:00,270 truly this critical mass of individuals 49 00:01:58,259 --> 00:02:02,159 that are downloading and using our apps 50 00:02:00,270 --> 00:02:05,159 we've just surpassed a million users 51 00:02:02,159 --> 00:02:07,409 which is fantastic well thank you and if 52 00:02:05,159 --> 00:02:09,890 you look at that that critical mass our 53 00:02:07,409 --> 00:02:12,090 question was how do we continue to use 54 00:02:09,890 --> 00:02:13,530 you know our strength which is 55 00:02:12,090 --> 00:02:15,480 understanding you know 56 00:02:13,530 --> 00:02:16,860 research and insights and how to put all 57 00:02:15,480 --> 00:02:18,900 that together then also using the 58 00:02:16,860 --> 00:02:21,330 strength of our technology and then this 59 00:02:18,900 --> 00:02:23,640 third piece of this huge panel of people 60 00:02:21,330 --> 00:02:26,910 we have how we kind of you know take 61 00:02:23,640 --> 00:02:28,920 that and use it in a different way but 62 00:02:26,910 --> 00:02:30,300 still capitalizing you know on the 63 00:02:28,920 --> 00:02:32,850 machine that we built and that's really 64 00:02:30,300 --> 00:02:35,730 when juco came to life for us and so 65 00:02:32,850 --> 00:02:38,819 when we launched Chico a few months back 66 00:02:35,730 --> 00:02:40,500 it was really taking our methodology and 67 00:02:38,819 --> 00:02:43,620 our process to a whole new level now 68 00:02:40,500 --> 00:02:45,930 from what I understand Chico is a retail 69 00:02:43,620 --> 00:02:48,060 search engine so I'd love to know how 70 00:02:45,930 --> 00:02:49,980 that differs from the original field 71 00:02:48,060 --> 00:02:52,350 agent which I believe was the retail 72 00:02:49,980 --> 00:02:55,110 auditing solution which is kind of big 73 00:02:52,350 --> 00:02:57,150 data on real time information as to 74 00:02:55,110 --> 00:02:59,160 what's on the store shelves which to me 75 00:02:57,150 --> 00:03:00,810 sounded similar to JUCO but I'd love to 76 00:02:59,160 --> 00:03:01,590 know you know the expansion there and 77 00:03:00,810 --> 00:03:03,900 how that works 78 00:03:01,590 --> 00:03:06,450 sure so Laurie it is similar I mean we 79 00:03:03,900 --> 00:03:08,130 really are using the same engine but you 80 00:03:06,450 --> 00:03:11,850 can imagine in this fast-paced world 81 00:03:08,130 --> 00:03:14,430 that we live in you know we took the the 82 00:03:11,850 --> 00:03:16,800 typical engagement from months and weeks 83 00:03:14,430 --> 00:03:18,720 down to weeks and days and now we're 84 00:03:16,800 --> 00:03:21,120 getting people saying yeah but I really 85 00:03:18,720 --> 00:03:23,400 need something like today or in a few 86 00:03:21,120 --> 00:03:26,850 hours what can you do for me and our 87 00:03:23,400 --> 00:03:30,180 traditional model allowed us to engage a 88 00:03:26,850 --> 00:03:31,410 client to build some methodology send 89 00:03:30,180 --> 00:03:33,690 something out and by this you know 90 00:03:31,410 --> 00:03:36,120 tonight tomorrow we're getting data back 91 00:03:33,690 --> 00:03:38,549 in but what we started to realize is 92 00:03:36,120 --> 00:03:43,019 that there are times that people really 93 00:03:38,549 --> 00:03:45,269 don't need a thought-out design 94 00:03:43,019 --> 00:03:48,329 methodology they simply need an answer 95 00:03:45,269 --> 00:03:50,489 to a question and so we saw thought what 96 00:03:48,329 --> 00:03:51,930 you know why not actually create a 97 00:03:50,489 --> 00:03:54,720 search engine that would do that because 98 00:03:51,930 --> 00:03:57,120 you can't simply Google what we're doing 99 00:03:54,720 --> 00:03:59,880 so for example someone would say well 100 00:03:57,120 --> 00:04:01,890 but what's happening in an Aldi store or 101 00:03:59,880 --> 00:04:03,630 can you tell me what's happening in the 102 00:04:01,890 --> 00:04:05,880 dairy section and you know public 103 00:04:03,630 --> 00:04:08,160 supermarket well if you google that you 104 00:04:05,880 --> 00:04:10,650 might get a photo from a year ago maybe 105 00:04:08,160 --> 00:04:12,450 two years ago you couldn't google it and 106 00:04:10,650 --> 00:04:14,579 in our current methodology the way it 107 00:04:12,450 --> 00:04:17,010 was set up you could make that request 108 00:04:14,579 --> 00:04:18,630 by the time we turned it around it came 109 00:04:17,010 --> 00:04:20,370 back and forth from the questions how it 110 00:04:18,630 --> 00:04:23,400 would play out might take you a day so 111 00:04:20,370 --> 00:04:25,289 we created juco that allows you to type 112 00:04:23,400 --> 00:04:27,900 in a search engine the exact same way 113 00:04:25,289 --> 00:04:30,240 you would Google so instead of saying 114 00:04:27,900 --> 00:04:32,010 we tell people to Jayco it you type in a 115 00:04:30,240 --> 00:04:33,540 question hey what's happening in 116 00:04:32,010 --> 00:04:36,480 someone's home how do they store a 117 00:04:33,540 --> 00:04:39,150 certain product tell me what's going on 118 00:04:36,480 --> 00:04:42,000 in a specific store you type that in and 119 00:04:39,150 --> 00:04:43,530 within 10-15 minutes Laurie you've got 120 00:04:42,000 --> 00:04:46,530 an answer coming back to your phone I 121 00:04:43,530 --> 00:04:49,560 love that you are totally serving the 122 00:04:46,530 --> 00:04:51,420 microwave generations need well we could 123 00:04:49,560 --> 00:04:53,100 do that Laurie four or five years ago 124 00:04:51,420 --> 00:04:54,870 but he didn't have the critical mass of 125 00:04:53,100 --> 00:04:58,230 agents that are out there today but with 126 00:04:54,870 --> 00:05:01,200 a million plus people there are very few 127 00:04:58,230 --> 00:05:02,520 retailers you know very few people based 128 00:05:01,200 --> 00:05:03,810 on demographics that you could be 129 00:05:02,520 --> 00:05:06,150 looking forward to answer a question 130 00:05:03,810 --> 00:05:07,980 that you couldn't make this happen so in 131 00:05:06,150 --> 00:05:10,110 your case today you know as we're having 132 00:05:07,980 --> 00:05:12,630 this conversation if you were 133 00:05:10,110 --> 00:05:16,140 multitasking with me by the time you 134 00:05:12,630 --> 00:05:18,180 type in a question into Jake oh by the 135 00:05:16,140 --> 00:05:20,820 time we finish this interview you'd 136 00:05:18,180 --> 00:05:22,080 already have answers back right that's 137 00:05:20,820 --> 00:05:24,540 what I want to challenge your listeners 138 00:05:22,080 --> 00:05:26,220 is that just for fun we'll give you a 139 00:05:24,540 --> 00:05:27,960 free question that to answer them to 140 00:05:26,220 --> 00:05:30,900 listen what's happening at retailer 141 00:05:27,960 --> 00:05:33,150 retail or tell me what's going on and 142 00:05:30,900 --> 00:05:35,490 it's with a specific product or service 143 00:05:33,150 --> 00:05:38,520 try us out and see what you think and 144 00:05:35,490 --> 00:05:39,990 then we've got a very simple base rate 145 00:05:38,520 --> 00:05:42,450 subscription that you can subscribe to 146 00:05:39,990 --> 00:05:44,010 this bottle and get questions answered 147 00:05:42,450 --> 00:05:46,050 and we tell people you really be the 148 00:05:44,010 --> 00:05:47,550 smartest person going into the room or 149 00:05:46,050 --> 00:05:48,900 you'll be the smartest person sitting in 150 00:05:47,550 --> 00:05:50,490 the meeting because gica is going to 151 00:05:48,900 --> 00:05:52,050 give you all the answers you need I love 152 00:05:50,490 --> 00:05:54,660 it what do you feel were some of the 153 00:05:52,050 --> 00:05:57,330 first steps once the team or yourself 154 00:05:54,660 --> 00:05:59,250 came up with this idea of eco what were 155 00:05:57,330 --> 00:06:02,160 some of those first steps once that 156 00:05:59,250 --> 00:06:04,020 brainstorm moment occurred to actually 157 00:06:02,160 --> 00:06:05,580 beginning this new project and what do 158 00:06:04,020 --> 00:06:09,210 you feel was one of the pieces of 159 00:06:05,580 --> 00:06:12,030 technology that was most useful for you 160 00:06:09,210 --> 00:06:14,940 in terms of juggling all that you do 161 00:06:12,030 --> 00:06:17,910 every day right so we would you do a bit 162 00:06:14,940 --> 00:06:20,010 of juggling here but worry if we've 163 00:06:17,910 --> 00:06:21,570 learned anything over our past 10 15 164 00:06:20,010 --> 00:06:23,520 years of being entrepreneurs after 165 00:06:21,570 --> 00:06:26,790 leaving you know fortune 500 companies 166 00:06:23,520 --> 00:06:29,580 is that you have to begin with solving a 167 00:06:26,790 --> 00:06:31,440 problem it's one thing to say here's an 168 00:06:29,580 --> 00:06:33,450 interesting piece of technology let's go 169 00:06:31,440 --> 00:06:35,010 play that out and it's kind of fun but 170 00:06:33,450 --> 00:06:36,540 it's really hard to monetize something 171 00:06:35,010 --> 00:06:38,190 unless someone really needs it or you're 172 00:06:36,540 --> 00:06:39,510 solving a problem and so we started to 173 00:06:38,190 --> 00:06:40,720 see the problem that I described earlier 174 00:06:39,510 --> 00:06:43,150 which was people 175 00:06:40,720 --> 00:06:44,650 really needed fast information and they 176 00:06:43,150 --> 00:06:46,930 just needed to have a question answered 177 00:06:44,650 --> 00:06:49,420 says the first piece the second piece 178 00:06:46,930 --> 00:06:52,120 when I said you know hey Chico or go 179 00:06:49,420 --> 00:06:54,190 Chico you know there's this little thing 180 00:06:52,120 --> 00:06:57,130 called a LexA little thing called ciri 181 00:06:54,190 --> 00:06:59,590 we started to realize that people had 182 00:06:57,130 --> 00:07:02,110 started to yell into phones yelling two 183 00:06:59,590 --> 00:07:03,460 devices a hey why don't you give me this 184 00:07:02,110 --> 00:07:06,460 answer I give me that answer we said 185 00:07:03,460 --> 00:07:08,530 gosh we can do that you know we can be 186 00:07:06,460 --> 00:07:11,260 just like hey Alexa tell me what the 187 00:07:08,530 --> 00:07:12,340 price of this is you know hey Siri you 188 00:07:11,260 --> 00:07:15,580 know go find this out from you what 189 00:07:12,340 --> 00:07:18,160 Cirie and Alexis could not do we provide 190 00:07:15,580 --> 00:07:21,430 you near real-time information inside of 191 00:07:18,160 --> 00:07:23,230 a store or home today and that really 192 00:07:21,430 --> 00:07:25,510 was that aha moment it says we can do 193 00:07:23,230 --> 00:07:28,060 this we can totally play this out and so 194 00:07:25,510 --> 00:07:29,470 we talk to our developers and and said 195 00:07:28,060 --> 00:07:31,600 listen can we make this happen I said 196 00:07:29,470 --> 00:07:33,310 sure we can simply lay this out we 197 00:07:31,600 --> 00:07:34,810 talked to operations seeing this yeah I 198 00:07:33,310 --> 00:07:37,090 think we can make this happen and 199 00:07:34,810 --> 00:07:39,160 instead of taking months to do it within 200 00:07:37,090 --> 00:07:41,370 60 days we're in market what do you feel 201 00:07:39,160 --> 00:07:43,660 like you learned from launching gqo in 202 00:07:41,370 --> 00:07:46,090 comparison to the launch of cross track 203 00:07:43,660 --> 00:07:47,530 and the launch of field agent what do 204 00:07:46,090 --> 00:07:50,200 you feel like was different from this 205 00:07:47,530 --> 00:07:52,660 launch yeah I think when you really look 206 00:07:50,200 --> 00:07:53,770 at JUCO and the way that that kind of 207 00:07:52,660 --> 00:07:55,810 came about the one thing that we're 208 00:07:53,770 --> 00:07:59,979 learning from it was that there are 209 00:07:55,810 --> 00:08:03,070 truly instances where you just need that 210 00:07:59,979 --> 00:08:06,100 bit of confidence in your assumption and 211 00:08:03,070 --> 00:08:09,040 so I think this is a hypothesis kind of 212 00:08:06,100 --> 00:08:11,860 builder it's an assumption confirmation 213 00:08:09,040 --> 00:08:14,770 process for us and so while we thought 214 00:08:11,860 --> 00:08:16,600 we would get more people just you know 215 00:08:14,770 --> 00:08:18,640 say find this out when we find that out 216 00:08:16,600 --> 00:08:20,320 it really is truly that I've got a 217 00:08:18,640 --> 00:08:21,850 problem or have this assumption of this 218 00:08:20,320 --> 00:08:23,770 hunch or I have this argument with my 219 00:08:21,850 --> 00:08:26,200 friend and we're in this meeting and 220 00:08:23,770 --> 00:08:27,970 we're debating and then with Jayco 221 00:08:26,200 --> 00:08:30,700 within 15 minutes we're gonna prove his 222 00:08:27,970 --> 00:08:32,969 right you know I can remember my my son 223 00:08:30,700 --> 00:08:35,530 asking me about four or five years ago 224 00:08:32,969 --> 00:08:38,620 here's probably 14 15 at the time and he 225 00:08:35,530 --> 00:08:41,080 said dad how did you know anything when 226 00:08:38,620 --> 00:08:42,849 you were a kid without Google dad 227 00:08:41,080 --> 00:08:46,870 explained him well we had dictionaries 228 00:08:42,849 --> 00:08:48,730 and we have these encyclopedia you guys 229 00:08:46,870 --> 00:08:51,400 were just not very smart at all were you 230 00:08:48,730 --> 00:08:53,350 well I think you can ask the same 231 00:08:51,400 --> 00:08:54,530 question today Lori you know how do you 232 00:08:53,350 --> 00:08:56,060 know anything I read 233 00:08:54,530 --> 00:08:59,080 unless you're driving all over the 234 00:08:56,060 --> 00:09:01,130 country in your car without Jayco 235 00:08:59,080 --> 00:09:03,590 because if you're if you're sitting in 236 00:09:01,130 --> 00:09:05,660 your home today and you're trying to 237 00:09:03,590 --> 00:09:07,820 find out what's going on in a stored 238 00:09:05,660 --> 00:09:10,880 Southern California and you're trying to 239 00:09:07,820 --> 00:09:13,850 understand how moms with children use 240 00:09:10,880 --> 00:09:15,530 strollers in the Northeast versus the 241 00:09:13,850 --> 00:09:17,990 southeast we start thinking about those 242 00:09:15,530 --> 00:09:20,180 types of things traditional methods of 243 00:09:17,990 --> 00:09:21,230 days and weeks and months aren't really 244 00:09:20,180 --> 00:09:22,940 going to get you what you're looking for 245 00:09:21,230 --> 00:09:25,640 because you're simply looking for a 246 00:09:22,940 --> 00:09:27,830 quick answer and your line of work to 247 00:09:25,640 --> 00:09:30,290 when you think of all that the digital 248 00:09:27,830 --> 00:09:32,560 type of content you're pushing out there 249 00:09:30,290 --> 00:09:35,510 time you probably just need to have a 250 00:09:32,560 --> 00:09:38,990 confirmation and so that's really what's 251 00:09:35,510 --> 00:09:41,150 coming to fruition for us at this point 252 00:09:38,990 --> 00:09:43,460 in time is that people said why you 253 00:09:41,150 --> 00:09:46,250 really did hit a sweet spot we are 254 00:09:43,460 --> 00:09:48,280 needing just some basic answers and this 255 00:09:46,250 --> 00:09:51,200 allows us to simply type something in 256 00:09:48,280 --> 00:09:53,480 super easy to do and I get a message 257 00:09:51,200 --> 00:09:55,190 text message on my phone in 15 minutes I 258 00:09:53,480 --> 00:09:57,170 mean Laurie there's nothing like it 259 00:09:55,190 --> 00:09:59,750 now it sounds like the most simplified 260 00:09:57,170 --> 00:10:02,180 method of market research for anyone 261 00:09:59,750 --> 00:10:04,670 across the board you know it's something 262 00:10:02,180 --> 00:10:06,589 that's applicable for individuals who 263 00:10:04,670 --> 00:10:09,350 are just looking for that quick bit of 264 00:10:06,589 --> 00:10:11,510 info it's applicable for those who are 265 00:10:09,350 --> 00:10:13,610 entrepreneurs small business owners who 266 00:10:11,510 --> 00:10:15,710 just kind of need a little collective 267 00:10:13,610 --> 00:10:17,450 info and confirmation on certain things 268 00:10:15,710 --> 00:10:19,460 that they may have researched in other 269 00:10:17,450 --> 00:10:21,740 ways it's not necessarily the end-all 270 00:10:19,460 --> 00:10:24,500 be-all research but it's the immediate 271 00:10:21,740 --> 00:10:26,300 research in that real time aspect of the 272 00:10:24,500 --> 00:10:28,430 research so you can go online and you 273 00:10:26,300 --> 00:10:31,100 can get historical data or you can turn 274 00:10:28,430 --> 00:10:32,780 to go and and get real-time data and I 275 00:10:31,100 --> 00:10:34,490 think that's what I'm hearing as as the 276 00:10:32,780 --> 00:10:37,160 major difference and that's a huge 277 00:10:34,490 --> 00:10:39,770 game-changer so I of course Rick I'm 278 00:10:37,160 --> 00:10:41,870 excited to continue catching up with you 279 00:10:39,770 --> 00:10:43,400 in the futures as you continue launching 280 00:10:41,870 --> 00:10:46,100 new things you always have something 281 00:10:43,400 --> 00:10:47,180 exciting to chat about I love it we're 282 00:10:46,100 --> 00:10:49,580 think if you think about people 283 00:10:47,180 --> 00:10:51,410 listening into this if you're thinking 284 00:10:49,580 --> 00:10:52,580 about your business and you're observing 285 00:10:51,410 --> 00:10:54,920 and you notice where there's problems 286 00:10:52,580 --> 00:10:56,960 just solve the problem and then from 287 00:10:54,920 --> 00:10:58,370 that people will follow and so that's 288 00:10:56,960 --> 00:11:00,440 really been the kind of the philosophy 289 00:10:58,370 --> 00:11:01,790 we've been following and so I hope in 290 00:11:00,440 --> 00:11:02,930 the next six months or so we're going to 291 00:11:01,790 --> 00:11:05,030 find another one of those aha moments 292 00:11:02,930 --> 00:11:07,040 which would make for another interesting 293 00:11:05,030 --> 00:11:08,209 phone call for us I love it what do you 294 00:11:07,040 --> 00:11:11,600 feel you 295 00:11:08,209 --> 00:11:14,389 would change at this point in terms of 296 00:11:11,600 --> 00:11:16,429 the way you went about launching gqo the 297 00:11:14,389 --> 00:11:18,829 way you've launched class check-in the 298 00:11:16,429 --> 00:11:20,509 way you launched a field agent of the 299 00:11:18,829 --> 00:11:22,519 three do you feel like there was 300 00:11:20,509 --> 00:11:25,249 something in those three launches that 301 00:11:22,519 --> 00:11:29,629 you would have gone back to and made an 302 00:11:25,249 --> 00:11:32,990 adjustment if you could at that point we 303 00:11:29,629 --> 00:11:35,420 always do a start/stop continue type of 304 00:11:32,990 --> 00:11:37,459 process right or you really go back and 305 00:11:35,420 --> 00:11:39,079 review you know what was successful what 306 00:11:37,459 --> 00:11:41,749 wasn't I think the one thing that we've 307 00:11:39,079 --> 00:11:44,769 learned especially with with JUCO and 308 00:11:41,749 --> 00:11:48,860 field agent is that once we had the idea 309 00:11:44,769 --> 00:11:51,379 we sought out current clients other 310 00:11:48,860 --> 00:11:54,410 influential people and really got their 311 00:11:51,379 --> 00:11:57,199 feedback early on and so that was really 312 00:11:54,410 --> 00:11:59,209 a key success point for us to be able to 313 00:11:57,199 --> 00:12:01,610 get that feedback early and then be able 314 00:11:59,209 --> 00:12:03,350 to make adjustments the other thing is 315 00:12:01,610 --> 00:12:05,869 we made adjustments on the fly pretty 316 00:12:03,350 --> 00:12:07,939 quick pretty rapidly so that was also a 317 00:12:05,869 --> 00:12:09,519 plus for us I think if you think of it 318 00:12:07,939 --> 00:12:12,740 in terms of what we've done differently 319 00:12:09,519 --> 00:12:14,149 gosh I mean it worked out pretty well 320 00:12:12,740 --> 00:12:15,949 for us I don't know that we would have 321 00:12:14,149 --> 00:12:17,839 changed anything major as we were going 322 00:12:15,949 --> 00:12:20,209 forward now we probably could have 323 00:12:17,839 --> 00:12:22,189 waited a little bit longer to make sure 324 00:12:20,209 --> 00:12:24,410 we had a few of the bugs worked out but 325 00:12:22,189 --> 00:12:26,149 you know Lori you find that out with 326 00:12:24,410 --> 00:12:28,279 technology you get it out in the market 327 00:12:26,149 --> 00:12:29,990 get in the users hands and they tell you 328 00:12:28,279 --> 00:12:31,879 so many things that you would have never 329 00:12:29,990 --> 00:12:33,920 thought of on your own by getting in 330 00:12:31,879 --> 00:12:35,420 their hands no I know exactly what you 331 00:12:33,920 --> 00:12:37,819 mean when it comes to feedback it's 332 00:12:35,420 --> 00:12:39,769 something that is vitally important to 333 00:12:37,819 --> 00:12:41,329 any business across the board be it a 334 00:12:39,769 --> 00:12:43,639 start-up or something that's long been 335 00:12:41,329 --> 00:12:45,319 standing it's what pushes a business 336 00:12:43,639 --> 00:12:46,970 forward you have to understand what it 337 00:12:45,319 --> 00:12:48,829 is that people are looking for what it 338 00:12:46,970 --> 00:12:51,259 is that they would like to see more of 339 00:12:48,829 --> 00:12:53,329 or less of in order to move forward I 340 00:12:51,259 --> 00:12:55,579 find that focus groups for smaller 341 00:12:53,329 --> 00:12:57,709 businesses and entrepreneurs you tend to 342 00:12:55,579 --> 00:13:00,110 be one of the easiest ways to get that 343 00:12:57,709 --> 00:13:02,569 feedback aside from surveys online do 344 00:13:00,110 --> 00:13:05,179 you feel like that's what you utilized 345 00:13:02,569 --> 00:13:07,339 as your method of obtaining that 346 00:13:05,179 --> 00:13:08,660 feedback did you use forums did you use 347 00:13:07,339 --> 00:13:11,179 surveys what do you feel like you 348 00:13:08,660 --> 00:13:13,670 utilized in terms of obtaining that 349 00:13:11,179 --> 00:13:15,860 information from your existing clients 350 00:13:13,670 --> 00:13:17,360 and customers hey we have the beauty of 351 00:13:15,860 --> 00:13:20,449 what we do we actually have a research 352 00:13:17,360 --> 00:13:22,070 company how about that you know we could 353 00:13:20,449 --> 00:13:25,850 use field agent to garner for 354 00:13:22,070 --> 00:13:27,589 so a practical standpoint for us if you 355 00:13:25,850 --> 00:13:29,810 look at the amount of data coming in 356 00:13:27,589 --> 00:13:32,930 number of questions are coming in we've 357 00:13:29,810 --> 00:13:34,370 kind of started to mine our own data we 358 00:13:32,930 --> 00:13:35,660 looked at more and more questions that 359 00:13:34,370 --> 00:13:37,130 were saying gosh could I just have this 360 00:13:35,660 --> 00:13:39,709 quicker or could you just answer this 361 00:13:37,130 --> 00:13:41,720 simple question for me we have a DIY 362 00:13:39,709 --> 00:13:44,690 tool within field agent that allows that 363 00:13:41,720 --> 00:13:46,839 to happen but it the first piece if your 364 00:13:44,690 --> 00:13:50,120 your listeners are thinking through this 365 00:13:46,839 --> 00:13:52,370 sometimes the most impactful data that 366 00:13:50,120 --> 00:13:54,800 you have it's coming through either your 367 00:13:52,370 --> 00:13:56,720 customer service or in our case you know 368 00:13:54,800 --> 00:13:59,180 our online forums coming back and forth 369 00:13:56,720 --> 00:14:00,800 and information so if you look at that 370 00:13:59,180 --> 00:14:02,509 and start to monetise tart to notice the 371 00:14:00,800 --> 00:14:04,120 type of questions people are asking so 372 00:14:02,509 --> 00:14:06,980 that's kind of a starting place for 373 00:14:04,120 --> 00:14:08,540 really understanding you know how this 374 00:14:06,980 --> 00:14:10,699 is going to play out you know from that 375 00:14:08,540 --> 00:14:13,819 you know we've got a pretty robust group 376 00:14:10,699 --> 00:14:16,160 here from ideation standpoint so we went 377 00:14:13,819 --> 00:14:18,470 through the ideation process brought 378 00:14:16,160 --> 00:14:19,970 this to life and then if you if you're a 379 00:14:18,470 --> 00:14:21,529 true researcher out there if you look at 380 00:14:19,970 --> 00:14:23,660 kind of the diets and try it type of 381 00:14:21,529 --> 00:14:25,399 thing we would get a couple people in 382 00:14:23,660 --> 00:14:28,639 the room we didn't wanting more than 383 00:14:25,399 --> 00:14:30,589 that we do law one-on-ones and really 384 00:14:28,639 --> 00:14:32,720 ask them their perspective on what we 385 00:14:30,589 --> 00:14:34,699 were doing to get that feedback prior to 386 00:14:32,720 --> 00:14:37,459 launching there were focus groups held 387 00:14:34,699 --> 00:14:39,110 where you really are directly contacting 388 00:14:37,459 --> 00:14:41,209 reaching out and asking for that 389 00:14:39,110 --> 00:14:43,130 information which is an important piece 390 00:14:41,209 --> 00:14:44,779 and I think sending out surveys you're 391 00:14:43,130 --> 00:14:46,839 going to get X Y and the amount of 392 00:14:44,779 --> 00:14:48,860 information but it's a lot more 393 00:14:46,839 --> 00:14:51,230 comprehensive when you actually take the 394 00:14:48,860 --> 00:14:53,750 time to sit down with people in person 395 00:14:51,230 --> 00:14:55,819 and and have the opportunity to grab 396 00:14:53,750 --> 00:14:57,470 that feedback I asked load up for us too 397 00:14:55,819 --> 00:14:59,870 we also had a working model so we 398 00:14:57,470 --> 00:15:01,250 weren't showing people concept sheets we 399 00:14:59,870 --> 00:15:03,170 had a true working model so that was 400 00:15:01,250 --> 00:15:05,269 also positive for us and you have that 401 00:15:03,170 --> 00:15:07,519 ability to create those working models 402 00:15:05,269 --> 00:15:09,199 for someone to take the time to go 403 00:15:07,519 --> 00:15:10,220 through it and that is important but if 404 00:15:09,199 --> 00:15:12,139 you don't have a working model 405 00:15:10,220 --> 00:15:13,970 definitely having you know spec sheets 406 00:15:12,139 --> 00:15:16,399 and information to go through as useful 407 00:15:13,970 --> 00:15:18,410 as well so but Rick you have been 408 00:15:16,399 --> 00:15:20,480 absolutely awesome I love chatting with 409 00:15:18,410 --> 00:15:22,310 you I love having you on the show I love 410 00:15:20,480 --> 00:15:24,920 hearing about all the new technologies 411 00:15:22,310 --> 00:15:27,410 that you're creating and yours on and so 412 00:15:24,920 --> 00:15:29,660 thank you thank you let's so I'm 413 00:15:27,410 --> 00:15:32,029 assuming that you are continuing to look 414 00:15:29,660 --> 00:15:34,459 for new markets to expand into and 415 00:15:32,029 --> 00:15:35,779 creating your new ideas as you continue 416 00:15:34,459 --> 00:15:37,730 to you know mind the data that 417 00:15:35,779 --> 00:15:39,949 you do have but I'd love to know if 418 00:15:37,730 --> 00:15:42,170 there's any way that the techy community 419 00:15:39,949 --> 00:15:44,120 could possibly help you with that magic 420 00:15:42,170 --> 00:15:46,610 wand that we always tend to wave at the 421 00:15:44,120 --> 00:15:48,350 end of the show with anything at all if 422 00:15:46,610 --> 00:15:50,420 you could change across the board with 423 00:15:48,350 --> 00:15:52,730 the three corporation whether it be how 424 00:15:50,420 --> 00:15:54,949 they interact or you know what it is 425 00:15:52,730 --> 00:15:57,829 that you deal with on a day to day basis 426 00:15:54,949 --> 00:15:59,629 throughout managing the three what do 427 00:15:57,829 --> 00:16:02,839 you feel like you would change at this 428 00:15:59,629 --> 00:16:05,870 one you know I think for us because we 429 00:16:02,839 --> 00:16:08,240 came from the CPG background and we went 430 00:16:05,870 --> 00:16:10,790 so deep and heavy into that I think 431 00:16:08,240 --> 00:16:12,889 taking our methodology and our product 432 00:16:10,790 --> 00:16:14,540 and putting it into other verticals 433 00:16:12,889 --> 00:16:16,790 sooner is probably something we would 434 00:16:14,540 --> 00:16:18,079 have done now in hindsight it makes 435 00:16:16,790 --> 00:16:19,519 sense but at the same time when you're 436 00:16:18,079 --> 00:16:21,529 first getting started you want to stay 437 00:16:19,519 --> 00:16:24,740 you know true to what you know which are 438 00:16:21,529 --> 00:16:26,149 consumer products and services but when 439 00:16:24,740 --> 00:16:29,029 we look at what we're doing today Laurie 440 00:16:26,149 --> 00:16:30,350 and I look at the verticals of insurance 441 00:16:29,029 --> 00:16:32,470 of verticals of Financial Institutions 442 00:16:30,350 --> 00:16:35,389 the verticals of Quick Serve restaurants 443 00:16:32,470 --> 00:16:37,699 that could go on and on they all need 444 00:16:35,389 --> 00:16:41,269 what we have which is quick fast 445 00:16:37,699 --> 00:16:43,309 actionable insights from locations we 446 00:16:41,269 --> 00:16:47,240 probably would have taken it to 447 00:16:43,309 --> 00:16:48,680 verticals sooner versus later and that's 448 00:16:47,240 --> 00:16:50,290 not a bad thing but it's something we 449 00:16:48,680 --> 00:16:54,170 probably would have done in hindsight I 450 00:16:50,290 --> 00:16:56,209 love it it would have shifted the way 451 00:16:54,170 --> 00:16:58,399 that you are entering the market with 452 00:16:56,209 --> 00:17:01,309 the specific products and I write I like 453 00:16:58,399 --> 00:17:03,259 I wish we would deep deep deep and a 454 00:17:01,309 --> 00:17:05,089 couple of verticals and now we're going 455 00:17:03,259 --> 00:17:07,280 broad we probably would have stayed with 456 00:17:05,089 --> 00:17:10,569 the depth but not has focused as much 457 00:17:07,280 --> 00:17:12,980 and gone broader sooner gotcha that's 458 00:17:10,569 --> 00:17:19,220 something that I think we would need a 459 00:17:12,980 --> 00:17:21,699 magic wand to possibly change if your 460 00:17:19,220 --> 00:17:24,439 users listeners are out there is that 461 00:17:21,699 --> 00:17:26,089 any vertical that's out there today or 462 00:17:24,439 --> 00:17:28,850 any industry that's out there that 463 00:17:26,089 --> 00:17:31,280 really needs information we would love 464 00:17:28,850 --> 00:17:33,440 to have them engage field agent if 465 00:17:31,280 --> 00:17:35,179 nothing else if we could help them great 466 00:17:33,440 --> 00:17:37,520 if not it would be a great conversation 467 00:17:35,179 --> 00:17:39,020 to have to see if we could send them 468 00:17:37,520 --> 00:17:41,840 down another direction if we've learned 469 00:17:39,020 --> 00:17:43,880 anything over the years Lori is to say 470 00:17:41,840 --> 00:17:46,490 no to things and not maybe maybe they're 471 00:17:43,880 --> 00:17:48,020 killers our industry so we'll say yes if 472 00:17:46,490 --> 00:17:49,010 we can do it we'll say no if we can't 473 00:17:48,020 --> 00:17:49,520 we're not gonna leave them with them 474 00:17:49,010 --> 00:17:51,350 maybe so 475 00:17:49,520 --> 00:17:52,970 love to engage to see what other people 476 00:17:51,350 --> 00:17:55,130 are thinking about how we can actually 477 00:17:52,970 --> 00:17:57,440 use field agent and Jayco to kind of 478 00:17:55,130 --> 00:17:59,810 drive the market excellent well I will 479 00:17:57,440 --> 00:18:02,630 be sure to link to field agent class 480 00:17:59,810 --> 00:18:04,430 check and to go of course from the show 481 00:18:02,630 --> 00:18:06,670 notes page but Rick please share the 482 00:18:04,430 --> 00:18:09,650 best way for our listeners to find you 483 00:18:06,670 --> 00:18:18,710 the easiest way is from our website 484 00:18:09,650 --> 00:18:21,050 which is www.hyken.com and we'd love 485 00:18:18,710 --> 00:18:23,480 your users to click on go Jayco comm ask 486 00:18:21,050 --> 00:18:25,700 a question see what they get and give us 487 00:18:23,480 --> 00:18:27,110 feedback as to what kind of response to 488 00:18:25,700 --> 00:18:28,610 get from our search engine so those are 489 00:18:27,110 --> 00:18:30,860 the two primary ways they can get a hold 490 00:18:28,610 --> 00:18:34,370 of us wonderful again I'll be sure to 491 00:18:30,860 --> 00:18:37,490 put a link directly to Africa comm to 492 00:18:34,370 --> 00:18:39,170 field agent as well so wonderful Rick 493 00:18:37,490 --> 00:18:39,740 thank you thank you for joining us again 494 00:18:39,170 --> 00:18:42,170 this week 495 00:18:39,740 --> 00:18:43,880 laura is my pleasure Rick it is always a 496 00:18:42,170 --> 00:18:46,340 pleasure to have you on thank you again 497 00:18:43,880 --> 00:18:48,080 for joining us I love hearing about all 498 00:18:46,340 --> 00:18:50,510 of the new technologies that you are 499 00:18:48,080 --> 00:18:52,730 consistently creating so keep it up and 500 00:18:50,510 --> 00:18:54,500 techie community if you're looking to 501 00:18:52,730 --> 00:18:57,680 make a dent in your market research head 502 00:18:54,500 --> 00:18:59,270 on over at 2g cocom today get an answer 503 00:18:57,680 --> 00:19:01,280 a minute to make a dent in your research 504 00:18:59,270 --> 00:19:03,620 stop getting stuck there Rick has 505 00:19:01,280 --> 00:19:07,370 created that solution thanks again Rick 506 00:19:03,620 --> 00:19:09,560 so head on over to G co.com you can 507 00:19:07,370 --> 00:19:11,870 always reach request through our show 508 00:19:09,560 --> 00:19:16,400 notes page over at technology dash of 509 00:19:11,870 --> 00:19:18,350 quality comm forward slash Rick West - G 510 00:19:16,400 --> 00:19:20,570 Co and I'll be sure to also include 511 00:19:18,350 --> 00:19:23,360 links to the previous episodes with Rick 512 00:19:20,570 --> 00:19:25,160 on field agent and also costs checks so 513 00:19:23,360 --> 00:19:27,920 you guys don't miss out thank you again 514 00:19:25,160 --> 00:19:30,230 for joining us here for episode 72 and 515 00:19:27,920 --> 00:19:32,120 until our next episode when we continue 516 00:19:30,230 --> 00:19:36,100 to hear the journey find the pain and 517 00:19:32,120 --> 00:19:36,100 create solutions enjoy the week 518 00:19:37,300 --> 00:20:04,260 [Music] 519 00:20:02,530 --> 00:20:06,320 [Applause] 520 00:20:04,260 --> 00:20:06,320 you
